Direct Feel
Experience every nibble and strike through direct finger-to-line contact
YO Reel
Experience a new way to fish. The simplicity of hand-lining combined with the benefits of a rod.
Scroll
The Experience
Tradition Reimagined
Direct finger-to-line contact gives you unmatched sensitivity and control, delivering the raw excitement of a timeless tradition reimagined.
Instant Control
React faster with intuitive, hands-on line management
Pure Connection
Reconnect with the fundamental joy of fishing
Our Philosophy
Fish YO Reel
Crafted for elegance and engineered for simplicity, our minimalist fishing reels embody modern design with an unwavering dedication to quality.
Innovation
An Original Innovation
We invented the YO Reel to do what hasn't been done before: combine the tactile feedback of a handline with the casting ability of a rod. A classic technique, reinvented.